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The Makeup America Pledge: A Made in America Beauty Brand Designed to Represent You!

Did you know that many American beauty brands are NOT Made in America? Therefore you cannot guarantee their quality of ingredients, transparency in manufacturing, and testing on animals. Makeup America! is a new Made in America beauty brand, and women-owned small business, leading the way in “A” Beauty – American Beauty: diverse, confident, independent, inclusive and beautiful – just like America!

Made in America means: quality and transparency in ingredients, so you know what you are applying on your face and body; accountability in quality control of ingredients and components; abidance to health & safety regulations; and cruelty-free. You have our pledge that we are non-GMO, paraben-free, fragrance-free and never tested on animals.

Our empowering social purpose is reflected in our motto “Do Good Look Great” in which Makeup America! will donate $1 of every product sold to, a start-up non-profit organization whose mission is to change consumer behavior about the need to buy American-made products. is a 501 (c) (3) non-profit organization working with for-profit partners and with select coalition partners, trade associations, and advocacy groups to encourage a shift in consumer behavior in the next five years in part by asking people to take a pledge to keep their dollars in the U.S. wherever possible. Stimulating demand for American-made products by educating U.S. consumers about the importance of buying American-made products will result in well-paying manufacturing jobs and dollars remaining in the U.S.

We are America’s Beauty Brand designed to represent YOU!
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