Makeup America was recently highlighted on page 15 as a trendsetter in the Indie Beauty space by Beauty Streams, a Paris-based, membership driven B2B company that furnishes reports plus more for the 5,000+ executives in the beauty industry around the world.
The study noted: "Made in America" is a loaded phrase in the current political climate, but politics aside, more fashion and beauty brands are stimulating the US economy by shifting production to American soil. Makeup America!, launching in February 2017, takes this concept a few steps further, by contributing one dollar from every product sold towards paying down the $19 trillion national debt. As a daughter of immigrants, founder Randa Fahmy was inspired by the diversity, independence, and entrepreneurial spirit of American women, inherent in the double entendre, “I Makeup America! You Makeup America! We Makeup America!". Patriotic to its core, the premium cosmetics line’s pricing and packaging is, of course, red, white, and blue with stars and stripes, while nail polish is priced at $13.76 in reference to the 13 colonies, and lipstick is priced at $17.76 in honor of the Declaration of Independence. The brand’s motto “Do Good Look Great” is also reflected by its cruelty-, fragrance-, and paraben-free products"
Huge thanks, Indie Beauty Expo!